In
2005, Youtube started as a really basic yet unique idea: a platform where
anyone could share videos with friends and the world. The founders had to
recruit people to upload the first videos and slowly spread the word. Fast
forward fifteen years, YouTube is one of the biggest and most popular entities
on the internet. It enjoys a significant amount of global internet traffic and
has expanded its reach to more than just videos. It has become a hub for anyone
to learn, share, teach, and express.
Placing
advertisements on its videos is the primary source of revenue for Youtube and
is split with the video’s creators. Its popularity as the world’s leading video
sharing platform and the world’s second-largest music streaming platform
resulted in advertising bringing Youtube billions of dollars annually. This is
why one of the companies main points of focus and subject to consistent development
have been the YouTube advertising services.
Recently, a novel way was announced by Youtube for
advertising on music videos. It announced that such videos would feature a
still image along with fifteen-second audio advertisements called Youtube Music
ads. This decision comes from research that most music listeners keep the music
window open in the background.
Music
advertising on Youtube through this way is a new direction in which its
advertising strategy is launching. Such ads would prove more effective as they
would cause less annoyance and deliver the message without a visual cue.
However,
there have also been developments that may make Youtube’s Advertising services come
to heads with major creators. The streaming giant also announced placing ads on
creator videos from which the creators will not be earning if they are not
registered with its Affiliate program. This can further complicate matters for
content creators who have relied on Youtube’s Advertising services as their
main source of income. Controversies in the past have also made earning
difficult for content creators as YouTube implemented stricter advertising
revenue policies.