eCommerce is one of the rapidly developing digital
industries right now. Fresh new online businesses and online operations of
existing businesses are launching on the Internet everyday. But just offering
products online is not enough. In such an era of competition, the success or
failure of a business depends on its appearing in the search queries of
customers. This is achieved by optimizing the product page listed on the eCommerce
platform of choice.
eCommerce SEO is important to attract relevant clientele and
convert window-shoppers to buying customers. While it is important to optimize
the platform's website, the product page is where the product is present. This
can be achieved by using the right SEO strategies that help search engines
recognize your product offering and improve your ranking in search results.
The customer needs to find all the relevant details on the
product page to make the final decision. The product page should enlist all
these details to come up regardless of how specific (or not) the search
keywords are. Title, model number, and size are a few examples of such
details. Having a
frequently-asked-question section on the page lets the browser know of any
extra tiny details. Details can also be given in the description, but it should
be ensured that all content is original. Including so much content, along with
high-quality images and videos, can boost eCommerce SEO but hurt page load
time. Longer page load time can drive away possible customers. As the product
page can be viewed on all kinds of screen sizes, it should be optimized to run
smoothly on all of them.
More often than not, product pages are under optimized. This
can add to the frustration of businesses looking to attract more organic
traffic on their eCommerce platform. Worse of all, it can end up hurting their
success. By utilizing some of the helpful eCommerce product SEO tips above,
they can finally focus on providing better service and not worry about their
online presence.