Digital platform’s users always expect to experience something unique and new from the search engine and its websites. Google has to release monthly algorithm updates to help website owners advance their marketing activities. Its report provides information about the latest search features, tools, consumer persona, industry insights, and much more that will impact your strategic planning for the upcoming year.
Digital marketing rules and the way of local SEO implementation change every year. It happens when the market competition increases and the search engine demands to fulfill all needs of its users fast with an exceptional experience. For this, SEO executives and e-marketers modify their marketing activities and powerful tools. They consider the latest Google algorithm reports and local SEO updates as Google advice to make authentic information accessible for their targeted audience. It impacts their branding, marketing, ranking, and strategic planning created for advanced web performance. As a result, online searchers get an increasingly engaging, rich, and seamless local search experience.
Google updates and the dynamics of online shopping disrupt local search
Releasing the latest updates regarding top local searches is Google’s common practice. Usually, consumers change their online shopping habits as per their requirements. For instance, almost everyone started shopping online during the era of the global pandemic. In response, Google accelerated the crawling process and issued the latest updates as a guide for website owners to improve their digital marketing activities. Here are some statistics that indicate why e-marketers must take every Google update seriously.
• Google has over 92.4% of the market share and is considered the largest search engine for reliable online searches.
• Google enjoys a 90% of shopping rate every week
• 83% of online local consumers use Google to search the authentic information regarding local enterprises and businesses.
• Google has 2 billion connections that help it provide the best shopping and web usability experience.
• This search engine allows consumers to explain their requirements through their reviews.
Latest Local SEO updates that impact your digital marketing strategy
Rebranding of Google My Business
Google rebranded Google My Business as Google Business Profile to make local SEO more convenient for businesses. It introduced this update with the addition of the latest features and changes. As a result, e-marketers won’t need to research correcting their listings. Instead, this variation allows you to add new or modify new contact information, images, and opening hours.
Easy to find local news
Yet again, Google has introduced modern features for the local SERPs. It helps users to create and find local news easily. This search engine has launched two projects for local data collection and research that made journalists' work convenient and effective. That is Census Mapper Project and Common Knowledge Project. Google has released further updates to make local updates easier to find in the SERPs. They include local news carousel, top stories, more news in search, and local tweets. Journalists can analyze, change, and improve their research and publish the latest news with them.
Addition of latest visual elements
Google is willing to provide the best experience to local searchers on behalf of the latest visual elements and text-based search results. It made local SEO efficient, advanced website owner’s marketing strategies, and allowed local searchers to access further updates. They include;
• Expandable carousels – It helps local searchers access additional information.
• Infographic-like results – It helps use broad queries for a deep topic understanding.
• Integrated visual search – It improves the visual search for similar items. For this, users have to click the integrated visual search button.
Important points for an effective local SEO strategy
Google local SEO reports impact website performance in the SERPs. It guides site owners to improve their local SEO operations, maximize web visibility, and accelerate conversion rate in Google search. It also assists users to get smooth access to a different website for reliable information and services. It allows them to use all Google apps without hindrances.
Big corporations or multi-location organizations can leverage information offered by Google Marchant Center to power your local SEO activities for strong influence. All credit goes to Google's latest updates regarding local SEO. Its reports also assist website owners in dealing with enterprise local SEO challenges and issues related to Service Area Business.