Search
Engine Optimization (SEO) is an important aspect that a website focuses on to
maximize its online success. It involves making their website user-friendly and
search engine friendly so that it can be featured in top search results and
receive more traffic. While SEO involves different strategies, the design and
ease of use of a website contribute massively to optimizing a website.
One
of the widely accepted reasons for the growth in the internet's presence in our
lives is the wide variety of smart devices in our hands. Laptops, tablets,
smartphones, smart music players, and smartwatches are some of such devices
that have enabled the modern digital era. Information, communication, and
entertainment are now accessible at (literally) our fingertips.
However,
this has made making an engaging website more challenging. Websites now have to
accommodate the differing screen sizes, memory, and consumer market for all
these different devices. This has given birth to two novel domains: User
Interaction (UI) and User Experience (UX). These domains ideate different
testing conditions for a product, like a device or software, and view it from
the consumer's eyes. In today's competitive world, companies are heavily
investing in these domains to make their products consumer-friendly and easy to
use.
Focusing on a website's UX can do wonders for its SEO. It involves understanding the visitor's intent, what information they may want to access, and the general browsing habits. The load time of a website, its meta description, and the quality of onsite content are some aspects that help the website's SEO as well as its visitors. Improving the UX of a website would also attract more traffic, leading to better SEO and recognition. Link building with other websites similarly leads the visitors to further helpful content and contributes to the betterment of the website's SEO. These tips and tweaks attract significant traffic and build trust into the website and a loyal user base. Search engines further reward these achievements by better ranking in search results.