In
the world of search engine optimization (SEO), the fact that Google is the most
sought after search engine is hardly surprising. After all, it owns the bulk of
the search engine market, and its search functionality is the most robust in
the world. Except for a versatile search engine, Google also offers many
different tools for websites to track and improve their SEO to the highest
potential. Tools such as Analytics, Ads, and Search Console provide crucial
insight into the working of the internet’s most popular search engine.
All
of the above tools and helpful guides and tutorials for effective SEO were
present previously under the name ‘Google Webmaster Central.’ The name gives
insight into becoming a ‘webmaster’ by learning all the right tools and tricks.
However, Google recently announced the decision to do away with this name and
rechristen it as ‘Google Search Central.’
But
that’s not it!
The
renaming came along with a change in the user interface that goes well with the
updated design guide Google has been following recently. Along with helpful SEO
learning material, there are case studies present on the Google Search Central
to reinstate the popularity of Google Search. It also offers tools to debug and
improve your website's SEO then and there.
There has been some conjecture over this new name's abbreviation and how it is the same as ‘Google Search Console.’ But with the redesigning and availability of so much helpful information, ‘Google Search Central has become the new goto place to learn and grow your SEO knowledge and skillset.