Like everything else this past year, there have been many shakeups in the search engine industry. This has been primarily in the form of the updates that have come to the most popular search engine on the internet: Google’s search engine. With the recent updates, the tech giant has hinted towards a shift in focus towards judging a website’s ranking based primarily on the content hosted by it. These updates caused a huge stir in industries closely dependent on search engines and their algorithms, like the SEO industry. However, Google is not done yet by updating its search engine. Its recent announcement featured a young new format to be featured alongside search results: short videos.
It is possible that you may know this short video format and may even have seen a video or two. This format is what has driven the popular video-sharing app TikTok’s global success. It is this exact format that veteran visual media-based apps like Instagram and Snapchat are scrambling to adapt successfully for their platforms. The success of TikTok, thanks to this format, has prompted several duplicate apps to be born and benefit from the popularity of it.
Google recently announced that along with relevant website links, it would also be combing through the huge collection of short videos around the internet and find ones relevant to the search query. While this exciting new feature may not be rolling out throughout the world, it is still worth it to wait and see how effective it turns out to be. After all, if a tech giant like Google attempts it, it is sure to contain state of the art algorithms for the mission. This new feature will surely open up new possibilities for platforms like TikTok while also giving SEO companies a challenge.