SEO
can do wonders for a website. It has the potential to bring a website from
obscurity to popularity if done effectively and given time. In internet
language, this means pulling a website from the bottom pages of search engine
result pages to the top ranks. No wonder there are so many SEO agencies out
there offering optimization consultation services, and almost all modern online
businesses are investing in them.
But
it's not all honey and sugar in the world of SEO. It also can cause major
damage to a website's search results ranking and online credibility. The walk
between effective and harmful SEO can be a very thin one to walk. While search
marketers can walk this line professionally given years of experience, there
are also many tools to judge good SEO from the bad. One of them is provided by
the world's most popular search engine itself: Google's Disavow Tool.
Having
introduced the recently updated Search Console, Google has also completed
shifting its Disavow Tool to the Console. The average user may not know about
this tool, but search engine marketers use (and misuse) it all the time. It is
used to tell Google to avoid spammy links to a website because they may cause
Google to devalue it. Links that it may have been forgotten and which do not work
anymore.
This
tool first came after Google's search engine algorithm received its Penguin
update, penalizing the spammy links. The SEO community suffered loss of traffic
and sales and requested for a tool that is now called Disavow Tool.
The new Disavow tool has received many updates, such as a better user interface and error reports of more than ten errors. It also sports a new support page as well for easier customer request handling and support.