Online success depends on the rank of your website on the search engine page. The largest search engine issues a monthly report indicating how you’re performing and interacting with your targeted audience. Google Algorithm Update fluctuates the ranking positions of all websites active on Google. It tells online businesses where they need to improve and the density of the digital market’s competition. Sometimes, it collapses the website’s ranking or penalizes different websites running based on Black Hat SEO in terms of complete site disappearance from the internet. Like before, Google has released a new core Google Algorithm update for November 2021. Continue reading to know what happened this time.
What’s the most significant announcement?
Website owners always have a tight-lipped feeling that increases their heartbeat before announcing the Google Algorithm update. They wait eagerly to know what it will offer new this time. Every news shocks the SEO experts and encourages them to make their super-efficient to win the fierce competition. Similarly, the world of SEO was also impatient to know Google's November Core Update. This time Google hasn’t announced anything that penalizes the websites. It was released as guidance for website owners to improve their online performance. Here are a few points to understand.
• Google's November core update caused fluctuations in website ranking positions.
• As per this core update of November 2021, Google has modified its algorithms and systems.
• There is no possibility of website collapse even during the site ranking fluctuations.
• It isn’t released to punish websites but to improve with the latest updates and variations.
• It is rolled out to re-evaluate your content and change other on-page elements to see your SEO ranking changes. It’s the responsibility of website owners to improve their online performance strategically.
Is it anything surprising?
The players of the digital world were shocked when they found Google's November core update when Cyber Monday and Black Friday seasons were about to start. It’s the third time the largest search engine has released a significant algorithm update to re-evaluate and improve all website performances. But it never released any of them at the time of occasions. Anyway, everyone was surprised with this change of timings during the busiest shopping season. It increases the curiosity of SEO experts and website owners. There is an important message hidden for them that they shouldn’t forget to consider the timing before rolling out any future update. However, it takes two to three weeks to roll out completely. It is released during the annual holiday season of Thanksgiving, Black Friday, and Cyber Monday. That’s an astonishing duration for website owners and SEO specialists.
Website ranking drops – Are you using Black Hat SEO for website ranking?
A sudden decrease in website ranking right after this core update of Google doesn’t mean you’re running your website as per Black Hat SEO rules. You didn’t do anything illegal. It occurs because Google is emphasizing the most relevant website to provide the best experience to its users. It happens because Google is finding unique and better search queries results than before. It’s a common practice that website owners have to experience ranking fluctuations right after the release of the Google update. So, there is no need to be anxious about that. Instead, find an effective way to leap your competitors and move forward.
What to consider when website ranking drops?
To remain at the top of the website’s first page, website owners will consider the following things. These things won’t only improve their performance but also establish their brand reputation across the online platforms.
• Don’t publish the content without removing plagiarism.
• Add original, research-based, and authentic information to the content to get the desired web traffic.
• Follow Google’s SEO rules while writing and publishing your content on the website.
• Make sure web headlines and meta descriptions don’t exaggerate anything. They must be to the point and readable that reflect your website and its content message.
• Your content must be understandable to a general audience.
• The content must be eligible for an encyclopedia or a printed magazine.
• Update your content regularly so that the search engine won’t fluctuate your website ranking position from its page.
• Use research-based keywords
Make these changes as soon as possible. Use useful Key Performance Indicators (KPI’s) to check how your website is performing and interacting with the targeted audience. Observe is it increasing your website ranking after every Google Algorithm’s update report?