John Mueller from Google replies: What's going to be the harshest action Google will take against a site or domain while using Black - Hat techniques to be ranked?
The toughest fines imposed on pages identified utilizing black - Hat techniques are clarified by Google's John Mueller.
He gave a comprehensive reaction to the following query in a Reddit post:
If any website is found utilizing black - Hat techniques, what really is the maximum that Google will do to an official site? May a person can destroy his site or even get de-ranked completely?
Hold on tight with some of the most thoughtful replies upon this topic we have seen in a while, with not a mere "this varies" in view.
Google doesn't really de-ranks sites or domains indefinitely
Directly opposed to many other SEO replies on Reddit forum, sites are not indefinitely, de-ranked or de-indexed by Search.
Unless the copyright holder is eager to put the requisite effort in, there are still options to rebound from a direct-action strike.
Under principle, if indeed the site company takes no attempt to have it listed properly, a site might get de-ranked or deindexed from Search engine and continue that way indefinitely. But that's about the holder of the website, not Search.
Put Negative aside, Emphasis on Positive
The google search has built a method of avoiding the negative bits and concentrating on the positive for pages that have not broken Google's rules to the extent of being excluded from its database.
Avoiding these for such search functions and/or a wide decline in relevant searches are other options for coping with these types of pages.
The personal preference approach for Mueller is to disregard the negative and rely on the positive, because even places that unintentionally indulge in black-hat strategies, it prevents severe penalties.