Email Marketing and SEO are two
elements that can perfectly work together and with many benefits for your
brand. Certainly, a search engine cannot index the keywords you include in an
email campaign or will appreciate how big the foundation of your newsletter is,
but such newsletters do have a powerful effect on your brand positioning.
The symbiosis between Email
Marketing and SEO is closer than many think. That content sent to email
accomplishes at least two things:
1. More engaged users result from higher traffic on your page and a
greater willingness to comment and click on your posts. In this sense, the
results of a study of user behavior made public by Neil Patel are interesting,
where it shows that 41% of visitors from email are more likely to write
comments on their blog.
2. You increase the authority of your site if you leave quality
links. That can be achieved when you use that newsletter sent to the user email
to link to your posts.
Having a clear picture of the
relationship between SEO and Email Marketing, let’s see effective ways to
integrate them.
Publish newsletters on blog
The information must be
interesting and of quality that captures the reader. The appeal must not die in
the inbox. We have already mentioned that an email marketing campaign does not
translate into direct benefits for your SEO positioning.
Make summaries of the best content of the week
Do you want to attract more
users to your blog? Summaries or compendia work quite well because you have to
use a few words, and they must be attractive and catchy. All you have to do is
a compilation of articles with a similar theme.
The first email subject lines
are important and the ones that grab the reader. As a warning, the summary is
not for a simple promotion. Any reader will not bother to open your email. One
suggestion is to catch the reader is to develop an interesting idea and see how
they will go to your blog. The rest is to appeal to common sense – try
different methods to redirect people to your site.
Add newsletter archive
Adding a neat archive of all
the newsletters on your website will allow the content to be ranked by search
engines. In this sense, you have to pay special attention to the headlines and
add keywords. The result is that the user will be more likely to subscribe to
your newsletter.